Following the first six races, Season 9 of the ABB FIA Formula E World Championship proving to be dramatic and unpredictable: with five different drivers topping the podium and the TAG Heuer Porsche Formula E Team leading the Teams’ and Drivers’ standings (through Pascal Wehrlein). To celebrate mid-season excitement and momentum and seek to… Continue reading Formula E Cpaims ‘Progress Is Unstoppable’ In Film Championing Season 9 Thrills
Tag: #ChangeAccelerated
Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
The ABB FIA Formula E World Championship launched an integrated ‘No Turning Back’ campaign spanning TV, cinema and digital and social to build excitement and hype ahead of the start of Season 8 through racing drama and the sporting rivalries between drivers and teams. The campaign, created by Uncommon Creative Studio, initially rolled out… Continue reading Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
A new campaign, created in harness with agency Uncommon, was inspired by Formula E races on city streets and introduces the series’ new brand positioning and vision to accelerate sustainable human progress through the power of electric racing. This strategic message was brought to life via the campaign’s launch film which seeks to capture… Continue reading Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
