NFL automotive partner Hyundai’s ‘A Better Super Bowl’ in-game ad was filmed live during the match and connected serving soldiers overseas with their loved ones back in the USA using satellite technology, two-way 360° cameras and immersive pods. The activation, developed in harness with agency of record Innocean, was centered on a 90-second spot… Continue reading Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
