Wendy’s New Zealand sought to help Kiwis during the cost of living crisis by offering Mates Rates deals – a range of meal deals at affordable prices from $7 – and promoted the initiative through a campaign called ‘Everyone’s Your Mate’ which leveraged the quick service outfit’s sponsorship of NRL side One New Zealand Warriors.… Continue reading Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign
Tag: Wendy’s
Wendy’s Lines Up At NASCAR’s Daytona 500 To Bring Back ‘Where’s The Beef?’
US fast food chain Wendy’s teamed up with The Legacy Motor Club’s NASCAR racing team to revive its famous ‘Where’s The Beef?’ slogan during the 2023 Daytona 500. The return of the ‘Where’s The Beef?’ slogan, which first appeared in Wendy’s advertising back in 1984 through ‘Fluffy Bun’ (one of the most memorable Super… Continue reading Wendy’s Lines Up At NASCAR’s Daytona 500 To Bring Back ‘Where’s The Beef?’
NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
Wendy’s, the official breakfast and hamburger of NCAA March Madness, activated around the college hoops tournament through a set of special promotions and offers promoted through a new menu, a special app and a series of commercials fronted by athlete ambassador and former NBA super star Reggie Miller. The campaign, which kicked off the… Continue reading NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
Official NCAA March Madness Corporate Partner Wendy’s is activating around the 2021 tournament by bringing to life its rights as the event’s Official Breakfast through an integrated campaign which spans Reggie Miller fronted advertising and which also includes feeding breakfast to college players at the NCAA Men’s Division One tournament. Wendy’s activation includes an… Continue reading Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
Wendy’s ‘Keeping Fortnite Fresh’ In-Game Initiatives Aims To Demonstrating The Evils Of Frozen Beef
The US fast food chain used a new game mode on Fortnite to reach players on the world’s biggest online game and to pit ‘pizza against burger’ through a digital brand avatar (appearing like the Wendy’s mascot) who declared war on frozen beef in the game and rather than targeting other players began frenzied attacks… Continue reading Wendy’s ‘Keeping Fortnite Fresh’ In-Game Initiatives Aims To Demonstrating The Evils Of Frozen Beef
Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
Fast food restaurant chain Wendy’s has partnered with Fox Sport’s college football coverage’s virtual reality social live-stream app to help fans get closer to the action. Developed as an two-screen football fan experience – the idea is that supporters can explore the virtual environment on a second whilst simultaneously watching the game on linear… Continue reading Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
March Madness 2017 Spawns Social Media Brackets & Marketing Madness
March Madness is one of the USA’s most valuable sports properties: an estimated 185 million people tune into March Madness through the tournament and with that kind of passionate fan base it is little wonder then that it generates cumulative ad spend worth $1.25bn. The 2017 NCAA Division 1 Men’s College Basketball Championships, which… Continue reading March Madness 2017 Spawns Social Media Brackets & Marketing Madness
