After a few weeks of traditional and PR and digital hype (including this online teaser film…) Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie. Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs
