Mastercard encouraged football fans to celebrate the return of UEFA Champions League in early August by creating the world’s biggest digital wave with a TikTok led activation called #PricelessWave. On Monday 10 August, Mastercard set out to break a world record with the largest digital celebration ‘wave’ ever on social media: an initiative conceived and… Continue reading Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)
