For the 2020 Champions League Final, August saw UEFA partner Mastercard create a best practice example of the pandemic-driven trend for event sponsors switching physical experiences for virtual activations in the form of a mass participation, record-breaking #PricelessWave on TikTok. Territory: Global Agency: Talker Tailor Trouble Makers, La Plage, TikTok & Octagon … Continue reading Priceless Wave – Mastercard & UEFA Champions League
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Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)
Mastercard encouraged football fans to celebrate the return of UEFA Champions League in early August by creating the world’s biggest digital wave with a TikTok led activation called #PricelessWave. On Monday 10 August, Mastercard set out to break a world record with the largest digital celebration ‘wave’ ever on social media: an initiative conceived and… Continue reading Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)
