For the 2020 Champions League Final, August saw UEFA partner Mastercard create a best practice example of the pandemic-driven trend for event sponsors switching physical experiences for virtual activations in the form of a mass participation, record-breaking #PricelessWave on TikTok. Territory: Global Agency: Talker Tailor Trouble Makers, La Plage, TikTok & Octagon … Continue reading Priceless Wave – Mastercard & UEFA Champions League
