Under Armour and JD Sports teamed up in mid September to capitalising on athlete ambassador Trent Alexander-Arnold new status as Premier League winner to leverage the start of the new Premier League season with a campaign called ‘Homegrown Champion’. The multi-touchpoint campaign sets out to make Alexander-Arnold look iconic and statuesque to position Under… Continue reading Under Armour & JD Sports Team Up For Alexander-Arnold ‘Homegrown Champion’ Campaign
