A week ahead of the start of UEFA Euro 2020, Red Bull leveraged spiking interest in the tournament through its endorser tie-up with England and Liverpool full back Trent Alexander-Arnold via a feature-length documentary titled ‘Trent Vision’ linked to a limited edition can promotion and a training-inspired gaming strand. Over the last six months… Continue reading Red Bull Launches ‘Trent Vision’ Documentary With Ambassador Trent Alexander-Arnold
Tag: Branded Documentary
Paddy Power Releases Documentary Series Promoting Its CONIFA World Football Cup Sponsorship
The whole world knows that Russia 2018 kicks-off on 14 June, but fewer football fans know a rival World Cup is coming to London this summer. CONIFA, the organisation representing teams outside of FIFA’s international elite, is holding its own World Football Cup in London and it has teamed up with Paddy Power to promote and… Continue reading Paddy Power Releases Documentary Series Promoting Its CONIFA World Football Cup Sponsorship
Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
Chevrolet, the official vehicle of Major League Baseball, activated its rights at this year’s World Series with a new campaign revolving around little league and girl power. Led by the astonishing skills and achievements of 13-year-old baseball star Mo’ne Davies – who wowed fans and the baseball world with her incredible performance in last… Continue reading Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
