The final week of July saw Always leverage the Tokyo 2020 Paralympics by teaming up with inspirational Team GB long jumper Stefanie Reid as the brand continues its mission to ‘Keep Girls Playing’. Part of the sanitary hygiene brand’s ongoing #KeepHerPlaying platform, the hero spot was launched on the last day of July and features… Continue reading Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
Tag: Always
Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
Always builds on the stunning marketing and behavioural change success of its 2014 ‘Like A Girl’ campaign with a Rio Olympic run up campaign that urges girls to ‘Keep Playing’ and stay passionate about sport. Like its predecessor, this follow-up project tackles another bleak statistic as it aims to arrest the decline in athletic… Continue reading Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
Chevrolet, the official vehicle of Major League Baseball, activated its rights at this year’s World Series with a new campaign revolving around little league and girl power. Led by the astonishing skills and achievements of 13-year-old baseball star Mo’ne Davies – who wowed fans and the baseball world with her incredible performance in last… Continue reading Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
