At the end of September Cricket South Africa (CSA) and Castore launched a PR and social campaign to announce their new official apparel partnership for the next three years.
We welcome Castore as our official apparel partner for the next three years.
The agreement grants Castore exclusivity as the official apparel partner of Team Kit and products to CSA, its Teams, Staff and Players and as CSA’s official merchandising partner#BePartOfIt pic.twitter.com/NPsgWuSiTc
— Cricket South Africa (@OfficialCSA) September 30, 2021
The new agreement – which runs from 1 October 2021 to 30 September 2024 – sees Castore granted exclusivity as the official apparel partner of team kit and products to CSA, its teams, staff and players and as CSA’s official merchandising partner.
According to the sportswear brand, the kit range will be tailored from bespoke technical fabrics developed exclusively by Castore to ensure lighter, more flexible and durable kit than anything the team have ever worn before, ensuring that performance through a long and gruelling cricket season is of the highest quality.
“It gives me great pleasure to welcome Castore on board to our team of sponsors and suppliers,” said CSA Acting Chief Executive, Pholetsi Moseki. “Castore is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as Formula 1, cycling, football, athletics and swimming.
“As we all know most international cricket these days is played on the Asian sub-continent and its surrounding areas where climatic conditions are extremely challenging, and it is important that our players have the most comfortable apparel available to allow them to compete at their optimal level.
Castore Founder Tom Beahon added: “Adding to our wide range of teams and athletes with a team such as Cricket South Africa’s Proteas is a huge honour for us as a brand and we’re excited to see where the partnership will take us. The T20 World Cup is the perfect way to kick off our partnership, an exciting, forward-thinking concept still in its formative years whereby entertainment is ever-present.”
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This partnership further strengthens Castore’s cricket presence in cricket: a sport in which it has recently signed deals with the West Indies and the ECB (which begins in April 2022).
It is also Castore’s first move into the South Africa market: a country the brand sees as a key growth market.
The latest announcement builds on existing partnerships Castore has rights across the sports landscape from tie-ups with McLaren (F1), as well as Rangers, Newcastle United & Wolverhampton Wanderers football clubs, plus athlete ambassadors such as Andy Murray, Owen Farrell, Jos Buttler and Adam Peaty.
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