Themed around the idea that ‘Greatness Is Rare’, a new brand platform by the Canadian Paralympic Association aims to generate support and boost viewing around the 2018 Paralympic Winter Games through a series of visually stunning spots. The campaign’s objective is not just to forge closer connections between Canadians’ love for winter sports and… Continue reading Canadian Paralympic Stars Face The (Frozen) Elements In #GreatnessIsRare PyeongChang 2018 Campaign
