Procter & Gamble (P&G) dropped its hero Winter Olympic spot on 4 February, as Beijing 2022 got underway, to spearhead an integrated global activation programme that works hard to keep host nation China as low profile as possible. Trying to simultaneously leverage its IOC and IPC global partnerships and support Team USA whilst avoiding… Continue reading P&G ‘Always There’ Winter Olympic Spot Stars Team USA Chloe Kim But Avoids Mentioning Beijing
