During the 24 October NFL game between the Chicago Bears and the New England Patriots, a Gillette marketing stunt saw the Gillette Stadium temporary rebranded the GilletteLabs Stadium for the league’s first live broadcast mixed-reality commercial promoting the P&G brand’s GilletteLabs line of heatable razors (which range from $150 to $170) and feature exfoliating bar… Continue reading Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar
Tag: Naming Rights Partner
Socceroos Name Sponsor Caltex Rebrands Stations ‘Cahilltex’ To Leverage World Cup & Cahill Tie-Up
The petrolium giant, the naming rights sponsor of the Australian national team (the Socceroos) leverages its rights around the World Cup by rebranding five Caltex petrol station sites across Australia as ‘Cahilltex’. The on-site station stunt promotes the brand’s new player partnership with Tim Cahill ahead of the World Cup in June. To… Continue reading Socceroos Name Sponsor Caltex Rebrands Stations ‘Cahilltex’ To Leverage World Cup & Cahill Tie-Up
