A June ‘Fuelling Sports’ campaign from Kiwi fuel brand Caltex and The New Zealand Sports Collective (NZSC) sought to boost secondary school sports participation by showing children (and parents) that there is more to sport than simply winning or losing – but that it also leads to lifelong friendships, boosts physical and mental well-being and… Continue reading Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation
Tag: Caltex
Socceroos Name Sponsor Caltex Rebrands Stations ‘Cahilltex’ To Leverage World Cup & Cahill Tie-Up
The petrolium giant, the naming rights sponsor of the Australian national team (the Socceroos) leverages its rights around the World Cup by rebranding five Caltex petrol station sites across Australia as ‘Cahilltex’. The on-site station stunt promotes the brand’s new player partnership with Tim Cahill ahead of the World Cup in June. To… Continue reading Socceroos Name Sponsor Caltex Rebrands Stations ‘Cahilltex’ To Leverage World Cup & Cahill Tie-Up
