Dove Men+Care has launched its 2016 #ScrumTogether 6 Nations campaign with a dramatic spearhead film that takes its rugby player ambassadors – one from each of the four home nations that the brand sponsors – to the snowy Brecon Beacons and the rugged North Berwick coast The creative sees England winger Anthony Watson, Ireland… Continue reading Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Tag: Player Appearance
Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
Long term England Rugby shirt sponsor has unveiled a branded entertainment event – The O2 Official England Rugby World Cup Send-Off – that leverages not just its RFU partnership, but also its alliance with Take That and its naming rights to London’s O2 arena music venue. The event, on 9 September, is promoted through… Continue reading Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
BMW ‘Challenge Springboks’ Fast/Strong Fan Experience
BMW’s ‘Springboks Challenge’, an in-stadium ‘speed’ and ‘strength’ experience aiming to bring alive BMW’s performance attributes through its position as the official vehicle supplier to the South African Rugby Union. The objective is to reinforce the German car brand’s ‘Ultimate Performance in Every Move’ message in an innovative way and thus the campaign was… Continue reading BMW ‘Challenge Springboks’ Fast/Strong Fan Experience
