Rolling out from Mid-June, HSBC activated its new four-year ambassador partnership with British women’s tennis number one and reigning US Open champion Emma Raducanu through an intergrated campaign which blends the endorser tie-up with its sponsorship of Wimbledon. As the banking giant seeks to collaborate on sports initiatives and financial opportunities which engage a… Continue reading HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’
