Danone-owned Greek yogurt brand Oikos leveraged its partnership with the NFL through the online tease and pre-release of itsBig Game commercial starring NFL Hall of Famer turned college coach Deion Sanders and his son and current Jackson State quarterback Shedeur Sanders. The tongue-in-cheek campaign idea is that on the field the Super Bowl is… Continue reading Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
