Dove Men+Care leveraged NCAA March Madness via a campaign celebrating black men on and off the court through a campaign called Off Court Champs’ which celebrated the multidimensional stories of a team of former student athletes. The activation emerged after new research (in the form of a 2020 study by Dove Men+Care and Joy Collective called ‘Bias… Continue reading Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes
