UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection

Late January saw The Ultimate Fighting Championship (UFC) teamed up with Dapper Labs to launch ‘UFC Strike’: a collection of Non-Fungible Tokens (NFTs) which include 100,000 ‘Fully Loaded’ packs that consist of three notable UFC/NFT moments.   The first drop came on 23 January and the second on 31 January and the moments capture virtual… Continue reading UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection

‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs

An oddball game of hoops fandom one-upmanship featuring NBA super star Kevin Durant’s biggest fans is the anchor content piece for a mid-January campaign promoting NBA Top Shot‘s selection of NFTs and digital collectibles – including its KD Starter Pack which features four NFTs.   The US campaign dropped on 19 January across connected TV,… Continue reading ‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs