‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs

An oddball game of hoops fandom one-upmanship featuring NBA super star Kevin Durant’s biggest fans is the anchor content piece for a mid-January campaign promoting NBA Top Shot‘s selection of NFTs and digital collectibles – including its KD Starter Pack which features four NFTs.   The US campaign dropped on 19 January across connected TV,… Continue reading ‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs

Nike’ Post-Finals ‘Debate This’ TVC Silences Durant Critics & Celebrates Warriors’ NBA Finals Win

Nike was quick off the mark when it came to celebrate Kevin Durant’s NBA Finals triumph immediately after his Golden State Warriors beat the Cleveland Cavaliers to win the 2017 title.   The brand had bought the first ad break spot after the final buzzer sounded and used it to air a new commercial, called… Continue reading Nike’ Post-Finals ‘Debate This’ TVC Silences Durant Critics & Celebrates Warriors’ NBA Finals Win