An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour. Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1. The… Continue reading Dulux & UNICEF Partner On ‘Own A Colour’ Project
Tag: Webfilm
M&S & Oxfam’s 1-Day Clothes Exchange Clear Out
A new animated webfilm, from artist Will Barras, promotes and explains the new ‘Clothes Exchange partnership between UK charity Oxfam and bellwether retailer M&S. The two have teamed up to help shoppers support the world’s poorest people. The idea is simple, bring your old M&S clothes or soft furnishings to any Oxfam shop… Continue reading M&S & Oxfam’s 1-Day Clothes Exchange Clear Out
MasterCard’s RWC ‘History’ Facebook Tags Link Fans
Extending its existing’ History’ idea into the world of rugby union, MasterCard’s integrated Rugby World Cup campaign focuses on connections between fans, players, teams, nations and the history of the game. The initiative, led by McCann Erickson Sydney (with filming by Hungry Man, web development by MercerBell and media work by Universal McCann Australia… Continue reading MasterCard’s RWC ‘History’ Facebook Tags Link Fans
Nike, Universal & Michael J Fox Create McFly Trainers
Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to raise funds to fight Parkinson’s Disease. The new shoes, famed for their self-lacing and self-luminating features, were launched by Michael J Fox himself with an appearance on top… Continue reading Nike, Universal & Michael J Fox Create McFly Trainers
Nike Launches French Rugby World Cup Kit On Facebook
Nike’s launch of the new French kit for the Rugby World Cup took place on Facebook – mirroring the sports equipment giant’s release of its French football shirt earlier in the year. Led by a set of earthy photos featuring a selection of French stars – including Harinordoquy, Skrela, Medard and captain Thierry… Continue reading Nike Launches French Rugby World Cup Kit On Facebook
Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Wimbledon’s new 3D broadcast partner Sony is revisiting its iconic ‘Balls’ TVC with a new TV spot and online film promoting its Wimbledon partnership. 2011 saw Sony join Wimbledon’s team of suppliers – all Wimbledon sponsors are part of its Suppliers Programme – by signing up to be the tournament’s 3D partner. … Continue reading Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Diesel vs Ducati Webfilm: Made In Italy
In what some may consider a patriotic Italian marketer’s dream youth fashion label Diesel has signed a sponsorship deal with iconic bike brand Ducati. Throw in the arrival of MotoGP superstar Valentino Rossi and a three-way Italian partnership may prove a powerful compelling force. The link up was promoted via a new website… Continue reading Diesel vs Ducati Webfilm: Made In Italy
Crosby Fronts Reebok’s Winter Classic Work
Sidney Crosby fronts Reebok’s new NHL-focused campaign promoting this year’s 2011 Winter Classic – the NHL’s annual old school ‘Outdoor Game’ game. The Winter Classic is becoming an event on the scale of the All-Star Game and Reebok’s, the NHL’s official equipment supplier continues to boost its standing with an integrated campaign that… Continue reading Crosby Fronts Reebok’s Winter Classic Work
Ikea Goes Interactive Online for Social Soft Toy Aid Choir
In the footsteps of Band Aid and Live Aid, comes Soft Toy Aid. The latest educational initiative from Ikea sees the furniture behemoth launch a cuddly, web-led singing campaign as it once again partners with UNICEF and Save The Children to support Schools For Africa. The Swedish brand will donate €1 from… Continue reading Ikea Goes Interactive Online for Social Soft Toy Aid Choir
