NatWest has further extended its long running association with cricket by becoming a principal partner of the England And Wales cricket Board (ECB) and is celebrating its latest alliance in the sport with a campaign focused on diversity called ‘Cricket Has No Boundaries’. The RBS owned bank, which believes that ‘pride’ is now returning… Continue reading NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
Tag: RBS
England Stars Join Scots & Welsh Icons To Front New NatWest Rugby Force Community Programme
Early May sees England rugby legends Lewis Moody, Martin Corry, Neil Back and Maggie Alphonsi join Scotland’s Al Kellock and Mike Blair, and Wales’ Tom Shanklin and Stephen Jones as members of the The Rugby Force. These iconic player ambassadors team-up to offer their own personal advice and support to boost the British game’s… Continue reading England Stars Join Scots & Welsh Icons To Front New NatWest Rugby Force Community Programme
RBS 6 NATIONS > A TITLE SPONSOR RUGBY REVIEW
To light the way to RWC, we analyse and showcase the strategy, activation and measurement of RBS’ title sponsorship of the world’s greatest annual rugby tournament – The 6 Nations. Download Briefing.
RBS Six Nations Live Challenge Gaming App
With the trend for dual screening stretching out across the entire sponsorship space, it is now the turn of European rugby fans to use a second screen to participate live alongside the 2012 Six Nations Tournament via an interactive app called the RBS Six Nations Live Challenge. Throughout the match, the app challenges… Continue reading RBS Six Nations Live Challenge Gaming App
RBS Backs 6 Nations Express Train
Main tournament sponsor RBS backed a chartered train to help real rugby fans travel between London and Cardiff for the first RBS 6 Nations game in February – the RBS 6 Nations Express. This was a joint initiative between the banking brand, Six Nations Rugby, the RFU and WRU. It not only took fans… Continue reading RBS Backs 6 Nations Express Train
