A new video led campaign for Network 18’s sports app CricketNext launched in India in January putting cricket-crazy fans at the heart of the creative. The app was designed to act as a forum for fans to share their opinions and post video comments, as well as access live scores and averages and other… Continue reading Indian Cricket Fans Rule In New Twin Spot Campaign For Network 18’s CricketNext App
Tag: Fan-Focused
Three Taps Into Irish Football Heritage To Launch Its Euro 2016 #MakeHistory Campaign
Mobile operator and main sponsor of The Football Association of Ireland leans on the Irish Republic’s footie history for the launch of its integrated Euro 2016 national team campaign. The initiative is spearheaded by a TV commercial, developed with agency Boys and Girls (with planning by MediaVest and PM), which also introduces the #MakeHistory… Continue reading Three Taps Into Irish Football Heritage To Launch Its Euro 2016 #MakeHistory Campaign
Fans & Players Front MCFC & Nike Social Media ‘Built For Brilliance’ Kit Launch
Early July saw Manchester City and Nike link up to unveil the new 2015/16 Premier League kit through a distinctly fan-focused ‘Built For Brilliance’ campaign The campaign was teased through official club and brand social media, Built for Brilliance. The new #MCFC 2015/16 home kit will be revealed tomorrow: http://t.co/PwUtTToEke pic.twitter.com/3md4XpzXhw — Manchester… Continue reading Fans & Players Front MCFC & Nike Social Media ‘Built For Brilliance’ Kit Launch
Sky Sports’ Fan-Focused Work For 2012/13 Premiership
Stepping in to the post-Olympic void, Sky Sports prepares to welcome back the premier League with a new campaign that switches the focus from start players to passionate fans. The Premiership’s principle broadcast rights holder is rolling out its annual new season campaign across TV, press, radio, outdoor and digital. Some of the activity… Continue reading Sky Sports’ Fan-Focused Work For 2012/13 Premiership
