Early September saw AIG Life activate its New Zealand Rugby Union primary partnership through the launch of an integrated, digital-first campaign called ‘This Is For Them’ Unveiled on 2 September, the marketing push – which marks AIG’s first UK sponsorship campaign with the New Zealand All Blacks – sets out to celebrate the selflessness… Continue reading AIG Life Leverages All Blacks Tie-Up Prior To RWC Via Selflessness Themed ‘This Is For Them’
