Škoda Auto, which has been a primary partner of the Tour De France since 2004, leveraged its rights around the 2021 tour via a multi-strand activation programme running under the title ‘The beautiful circus: You have to love it. We do’ which emphasises the fact that it takes passion to compete in such a demanding… Continue reading Škoda Auto Activates 2021 Via Multi-Channel ‘The Beautiful Circus: You Have To Love It. We Do’ Campaign
Tag: #WeLoveCycling
Skoda’s 360-Degree Tour De France ‘Ride On’ Campaign Spans Social, In-Race, Ambassadors & Ads
Skoda is activating its rights as a top tier Tour De France sponsor with a multi-platform, multi-phase programme running under the ‘Ride On’ motto that spans TV, digital, social, experiential, competitions, ambassador work and a supplier strand led by providing the race with 250 vehicles. The campaign aims not just to engage fans and… Continue reading Skoda’s 360-Degree Tour De France ‘Ride On’ Campaign Spans Social, In-Race, Ambassadors & Ads
