Ashes Snapshot: Utilities, Entertainment & Grassroots

Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever.


Series title sponsor Investec has launched an array of activity promoting its ‘Voyage’ private bank account. Its central ‘Cricket Zone‘ websites is a utility-focused statistics resource for fans and aficionados, while it is also s using Twitter ambassadors Stuart Broad and Steven Finn alongside promotions for its ‘Runs Predictor‘ ticket giveaway.


Official England And Wales Cricket Board kit supplier Adidas is running virals and social media content around the matches under its umbrella ‘Stand Together’ campaign.


Stand Together was launched last year primarily to promote both England cricket and the British and Irish Lions. It revolves around a strategy of creating tactical, event-related campaigns based around sports fans’ conversations.



The sports equipment giant also released a Making Version of the webfilm.



NatWest, sponsor of England one-day international cricket, is focused on grass roots initiatives and is offering three recreational cricket clubs the chance to win a fundraising match against a team of ex-England internationals in the NatWest ‘Locals v Legends’ Series.



Which builds on the bank’s local, community cricket strategy that has evolved over recent years.



Other interesting current cricket work includes Yorkshire Tea’s ‘Great Cricket Tea Challenge’ – a Master Chef style branded series run in partnership with Channel 5 and social support.




Westons Cider’s ‘Cricket Tricks Viral’ is another interesting and eenteratining cricket campaign rolling out through The Ashes.




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