VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver.   The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Wealthsimple Endorsement Deal With NBA Rookie Mikal Bridges Not Paid In Cash But In Investment Portfolio

As the 2018 NBA Draft was getting started, Wealthsimple leveraged interest in the event by promoting a new partnership with Mikal Bridges that sees the digital investment service pay the young g player not in cash but in the form of an investment portfolio.   His new $50,000 ETF portfolio is a long term investment… Continue reading Wealthsimple Endorsement Deal With NBA Rookie Mikal Bridges Not Paid In Cash But In Investment Portfolio

New Hoops Star Lonzo Ball Trolls His Dad In Foot Locker’s Father’s Day Commercial

Foot Locker’s ‘Father’s Day’ campaign is built around the upcoming NBA Draft with young ballers poking fun at their fathers.   It features several college stars about to enter the professional game, such as De’Aaron Fox, Jayson Tatum, Jonathan Isaac, but none are getting quite as much attention as Lonzo Ball.   Ball has been… Continue reading New Hoops Star Lonzo Ball Trolls His Dad In Foot Locker’s Father’s Day Commercial