Non-profit The Get REAL Movement, a university focused organization committed to championing the 2SLGBTQ+, teamed up with agency VML Canada to leverage spiking hockey interest around the NHL playoffs with a multi-platform, collectible card led cause campaign raising awareness of the lack of representation in the league which spanned digital, social, NFTs and PR. Objective… Continue reading Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players
Tag: Trading Cards
Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign
Panini launched its official Premier League 22/23 Adrenalyn XL trading cards collection through an integrated campaign spanning TV and digital which sought to capture the thrill of card swapping to build and improve a collection and acquire the very best football cards Created by agency Dark Horses, the campaign launched in Mid-August (timed to… Continue reading Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign
NHL Sponsor Tim Hortons Brings New Season To Life Via Augmented Reality Trading Card Gaming App
With the NHL’s World Cup Of Hockey underway and with just a few weeks before the puck drops on the new 2016/17 season, league sponsor Tim Hortons launched a new campaign based around an Upper Deck ‘NHL Trading Cards Collector’s Series’ with an augmented reality gaming twist. Tim Hortons, Canada’s largest quick service restaurant… Continue reading NHL Sponsor Tim Hortons Brings New Season To Life Via Augmented Reality Trading Card Gaming App
