Launched to leverage Game Six of the NBA Finals, Toronto Raptors partner Tim Hortons activated through the story of super fan Nav Bhatia: who has sat in the same courtside seat – A12 – for 24 years. Canada’s largest fast food restaurant chainhas sponsored the only NBA team in Canada – The Toronto Raptors… Continue reading Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Tag: #WeTheNorth
Toronto Raptors ‘We The North’ Embraces Difference
In the days immediately before the Toronto Raptors take on the Brooklyn Nets in the play-offs, Canada’s only NBA team rolled out a fresh campaign that aims to unite the nation’s basketball fans by reversing long held perceptions and shattering myths about the franchise’s supposed (non-US) lack of status and validity. Long mocked by… Continue reading Toronto Raptors ‘We The North’ Embraces Difference
