Ahead of the 2022 FIFA Men’s World Cup, sportswear brand Puma rolled out a global football platform called ‘Find Your Fearless’ which showcased the invincible spirit of the brand, its family, teams and player ambassadors and promoted a set of key World Cup related products. Created in harness with Paris-based agency La Fourmi and… Continue reading Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
Tag: FIFA Mens World Cup
Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals
In Ecuador (as is the case across Latin America), salt has bad luck connotations, so when Cris-Sal was prevented from sponsoring the national football team because of the traditional superstitions around its product, the brand turned to cheering for the country’s rivals to send the bad luck the way of the team’s opponents during FIFA… Continue reading Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals
Clarence Seedorf & Khabib Nurmagomedov Front Comic FIFA World Cup ‘Expect Extraordinary’ Ad For Etihad Airways
The former Real Madrid, AC Milan and Netherlands midfielder Clarence Seedorf and undefeated Russian UFC lightweight champion Khabib Nurmagomedov teamed up to front an ambush ad for Etihad Airways promoting flights to Qatar ahead of the 2022 FIFA Men’s World Cup. The 70-second spot’s narrative arc features the sports stars upstaged by a ‘mystery… Continue reading Clarence Seedorf & Khabib Nurmagomedov Front Comic FIFA World Cup ‘Expect Extraordinary’ Ad For Etihad Airways
