Plus-size UK cyclewear brand Fat Lad At The Back seeks to challenge widespread fat shaming in cycling and throughout society through a hard-hitting and deliberately shocking outdoor campaign which verges on being ‘swearingly rude’. Fat Lad At The Back defends and champions larger cyclists with a controversial UK out-of-home (OOH) campaign which plays on… Continue reading Close To Rude ‘Fat C*n’t’ Campaign Sees UK Cycling Brand Fat Lad At the Back Leverage Summer Cycling & Tour De France
