Ahead of the 2022 FIFA Men’s World Cup, INTERSPORT leveraged its official merchandising distribution deal with the French Football Federation / Fédération Française de Football (FFF) by rolling out a fresh phase of its #FamilleBleue marketing movement aimed at uniting French supporters and encouraging them to buy the new French team jersey. The campaign,… Continue reading INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Tag: Kit Campaign
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw the club release a third kit that uses a QR code to direct fans to a link highlighting the ongoing human rights issues in Qatar. … Continue reading Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
NFL Kit Partner Nike Kicks-Off New Season With Star/Celeb Led ‘Who You With?’ Campaign
Leveraging the 7 September start of the 2017/17 NFL season, shirt supplier Nike launched a new multi-platform campaign, called ‘Who You With’, fronted by a set of stars from sport, music and fashion. The ‘Who You With?’ initiative, which aims to leverage football passion and hype-up the brand’s NFL links around the new season… Continue reading NFL Kit Partner Nike Kicks-Off New Season With Star/Celeb Led ‘Who You With?’ Campaign
