The Bridgestone NGHL Winter Classic telecast, the giant annual outdoor New Year’s Day hockey jamboree, was chosen as the launch platform for the Canadian Olympic Committee (COC) to unveil its new Sochi 2014 campaign – ‘We Are Winter’. A month and a half before the Winter Olympics kick off (well, or slide off) in… Continue reading Sponsor Integration In Team Canada’s #WeAreWinter Ads
