Activating around its athlete ambassador partnership with Golden State Warrior Steph Curry and leveraging spiking NBA interest around the play-offs, Under Armour’s new real-time trivia app starts as soon as the super star shooting guard nailed his first 3-pointer. Launched to coincide with the NBA play-offs, the first round of ‘Steph IQ’ tipped off… Continue reading Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
