Running brand Saucony and local Boston brand Dunkin’ Donuts collaborated on a joint 2018 Boston Marathon built around special edition Kinvara pairs packaged in an iconic donut box.
It's bean a crazy 24 hours but if you missed out on our Saucony x Dunkin' collab yesterday, you donut want to sleep on this blog. #WelcomeToBoston #RunYourWorld @DunkinBoston https://t.co/QLxKy9aIWy pic.twitter.com/2O6rPm9mqt
— Saucony (@saucony) March 28, 2018
We donut think you're ready for this jelly. Meet the Saucony x Dunkin' Kinvara 9
Check out our stories for a closer look at the sweetest kicks you never knew you needed. Preorder today at https://t.co/abknGvnezd.#WelcomeToBoston #RunYourWorld @DunkinBoston pic.twitter.com/HDSYgxdzYo
— Saucony (@saucony) March 27, 2018
.@saucony and @dunkindonuts teamed up to create the running sneaker of your dessert-obsessed DREAMShttps://t.co/QEPEUpZ2YQ
— POPSUGAR Fitness (@POPSUGARFitness) March 27, 2018
As well as being the centrepiece and star prize in a joint brand competition,
Do you want a chance to win? https://t.co/pEuezO9ry4 @saucony @dunkindonuts pic.twitter.com/jhmGv5PTBw
— Joel (@the17thman) April 7, 2018
I got 99 donuts because I already ate one.
We want to know what your favorite post run donut is! Comment below to give your favorite flavor a little#RunYourWorld #DonutsOrBust #runchat pic.twitter.com/qip9Eay5nX
— Saucony (@saucony) March 22, 2018
the limited-edition Sauconys were only available at the official Boston Marathon Expo
It's the moment we've all bean waiting for.
Join us at the Expo tomorrow for your LAST CHANCE to snag a pair of limited edition Saucony x Dunkin Kinvaras. @dunkindonuts will be there in the morning, supplying cold brew nectar & tasty munchkins.#RunYourWorld #WelcomeToBoston pic.twitter.com/A8A6rPj8IJ
— Saucony (@saucony) April 12, 2018
The lines for the rare pair of runners were, by all accounts, huge.
Many attendees bought more than one pair and the race-specific runners sold out fast.
As well as the limited edition running shoes, the collaboration also included a ‘Bean Town’ T-shirt (again, amusingly promoted in the classic DD box, but not actually given away in one).
Sometimes all you need is a great shirt to really espresso yourself.
Donut miss your chance to snag a limited edition Boston tee, just in time for the marathon!https://t.co/eGaadcS82d
(Box o' donuts not included.)#WelcomeToBoston #RunYourWorld pic.twitter.com/AY50UM3xxX
— Saucony (@saucony) April 4, 2018
The brands also deployed an appropriately light-hearted set of supporting social content too.
We donut know what's goin' on here, but we like it.#WelcomeToBoston #RunYourWorld pic.twitter.com/euTOdAWcZu
— Saucony (@saucony) March 29, 2018
First I drink the coffee, then I run the miles.#WelcomeToBoston #RunYourWorld @DunkinBoston pic.twitter.com/j5DwoVFZJz
— Saucony (@saucony) March 28, 2018
Mama said there'd be glaze like this.#WelcomeToBoston #RunYouWorld @DunkinBoston pic.twitter.com/UGBdWzU1RB
— Saucony (@saucony) March 27, 2018
The running brand also activated social around the Boston Marathon using twin hashtags of its global #RunYourWorld big idea and a race specific #WelcomeToBoston with content linked to Saucony products,
Sunday essentials.#RunYourWorld pic.twitter.com/avkdUbDjrz
— Saucony (@saucony) April 8, 2018
pieces congratulating all the runners,
Congratulations, Marathoners!
The weather fought hard, but you fought harder. We hope you’re all enjoying some well earned celebration with friends and family — you’ve earned it! #RunYourWorld #WelcomeToBoston
@bostonmarathon pic.twitter.com/9SQSEPgZOV
— Saucony (@saucony) April 16, 2018
and, of course, its own athlete ambassadors.
Congratulations to @SauconyCanada athlete, @kristaduchene, on your 3rd place finish at yesterday's Marathon!
Team Saucony is proud of you and all of our athletes who ran yesterday. #RunYourWorld #WelcomeToBoston #CanadaStrong pic.twitter.com/9lrxUIlm8O
— Saucony (@saucony) April 17, 2018
Comment:
Innovative and fun, this unusual and eclectic product tie-up has both Boston synergies and the kind of eclectic intrigue that fuels and fires social sharing.
A funk and funky (if a little throwaway) tactical idea.
The Boston Marathon specific tie-up supported the core marketing campaign for the new Kinvara 9 which debuted on 1 March and was fronted but a hero film running under the title ‘Best Your Best’.
Links:
Saucony
https://www.saucony.com/en/kinvara-9/
https://www.youtube.com/user/AtSauconyWeRun
Dunkin’ Donuts
