On October 25, during NFL Monday Night Football, ESPN launched a espnW sub-brand campaign called ‘That’s A W.’ with an empowering message aimed at supporting women’s sport and reshaping the conversation around it. The marketing burst is anchored by the ‘That’s a W.’ line and declares to viewers and fans that a W is… Continue reading espnW Sub-Brand ‘That’s A W.’ Campaign Empowers & Redefines Women’s Sport & Female Athletes
