Ever since the start of the NFL season back in September 2021, Snickers has been encouraging and incentivising football fans to socially share moments when they’ve messed up in parallel with pro player mistakes and, on at the start of February (ahead of the season-ending Super Bowl), the chocolate bar finally crowned the ‘SNICKERS Rookie… Continue reading NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’
Tag: Consumer Created Content
Gatorade TikTok Tryouts CGC Campaign Invites Video Applications To Join Brand’s #SocialSquad
Gatorade has teamed up with TikTok and a team of athlete ambassadors to promote its ‘Gatorade Tryouts’ initiative which is inviting consumers to apply to join the sports drink brand’s first ever official social squad: which it describes as a brand-backed group of athletes who flex their talents in the game and on social. … Continue reading Gatorade TikTok Tryouts CGC Campaign Invites Video Applications To Join Brand’s #SocialSquad
Social Selfie To Experiential: Pepsi’s IPL ‘Intern’ Activation
Pepsi kicked off its IPL 7 activation, ‘That Pepsi Intern’, by hiring brand ambassador and Bollywood actor Ranbir Kapoor as the title sponsor’s ‘Intern’. Pepsi promoted this appointment via a set of short films depicting how great Kapoor’s life was as that Pepsi intern. 1 April saw Pepsi begin with a short 30-second… Continue reading Social Selfie To Experiential: Pepsi’s IPL ‘Intern’ Activation
