Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season which encourages football fans to share moments when they’ve messed up and made mistakes. Launched on 9 September, 24 hours ahead of the season opener,… Continue reading Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’
Tag: Super Bowl Tickets
PepsiCo Uses Snapchat For On-Pack ‘They Win, You Score’ Weekly NFL Game
As the US sports juggernaut that is the NFL thunders towards a new season, the league’s biggest brand partner PepsiCo launches a season-long competition offering fans a weekly game – offering rewards and prizes from products to Super Bowl tickets – via Snapchat. Kicking off three weeks ahead of the NFL’s 2017/18 season, US… Continue reading PepsiCo Uses Snapchat For On-Pack ‘They Win, You Score’ Weekly NFL Game
