Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season which encourages football fans to share moments when they’ve messed up and made mistakes.   Launched on 9 September, 24 hours ahead of the season opener,… Continue reading Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’