As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home. Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
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Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football. The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
The season-long ‘Purple Cam’ stadium seflie initiative leveraged BNP Paribas Fortis’ partnership with Belgium’s biggest football club RSC Anderlecht by giving every fan an exclusive and innovative photo-led experience within the team’s Constant Vanden Stock Stadium. ‘Purple Cam’ – which runs under the tagline ‘in a changing world, your smartphone takes control of the… Continue reading PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
