Molson Coors brand Coors Light teamed up with Kansas City Chiefs super star Patrick Mahomes skilfully and creatively skirt around the NFL’s regulations about promoting beer with a comic campaign promoting a new product – the Coors Light Bear Created by agency Mischief, the campaign revolves around an anchor ad in which the multiple… Continue reading Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Tag: Kansas City Chiefs
Adidas Celebrates Patrick Mahomes Super Bowl Triumph Via ‘The Original Impossible’ Film
Adidas didn’t run a Big Game TV commercial during Super Bowl LVII, but generated plenty of positive brand publicity through its endorsement tie-up with the NFL showpiece’s biggest star – Patrick Mahomes – and the sportswear giant leveraged its relationship via a pre-game social media spot titled ‘The Original Impossible’. Running under the brand’s… Continue reading Adidas Celebrates Patrick Mahomes Super Bowl Triumph Via ‘The Original Impossible’ Film
Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight
Coors Light and Kansas City Chiefs quarterback Patrick Mahomes know that NFL players are not allowed to endorse beer, but they also know that there are no league rules against promoting flashlights and so teamed up in July to promote ‘The Coors Light’. To skirt around the longstanding league policy forbidding players from endorsing… Continue reading Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight
Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot
Oakley launched a new 60-second social spot on 14 January focusing on its athlete ambassador Patrick Mahomes. Timed to coincide with the NFL Playoffs and Mahomes’ mission to lead his Kansas City Chiefs to back-to-back Super Bowls, the ad runs under Oakley’s umbrella ‘For The Love Of Sport’ brand platform. The video blends… Continue reading Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot
