Adidas didn’t run a Big Game TV commercial during Super Bowl LVII, but generated plenty of positive brand publicity through its endorsement tie-up with the NFL showpiece’s biggest star – Patrick Mahomes – and the sportswear giant leveraged its relationship via a pre-game social media spot titled ‘The Original Impossible’. Running under the brand’s… Continue reading Adidas Celebrates Patrick Mahomes Super Bowl Triumph Via ‘The Original Impossible’ Film
