Molson Coors brand Coors Light teamed up with Kansas City Chiefs super star Patrick Mahomes skilfully and creatively skirt around the NFL’s regulations about promoting beer with a comic campaign promoting a new product – the Coors Light Bear Created by agency Mischief, the campaign revolves around an anchor ad in which the multiple… Continue reading Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Tag: Coors
Real-Time Twitter Bicker: Super Bowl Social Squabble
JC Penney’s social media Super Bowl work sparked a real-time Twitter bicker as brands battled with one another in search of their own ‘Oreo – Dunk In The Dark’ moment. But while the game was uneventful and the lights stayed on at New Jersey’s Meadowland’s stadium, it was a dark day for marketing in… Continue reading Real-Time Twitter Bicker: Super Bowl Social Squabble
