Coors Light, the official beer sponsor of the Leagues Cup (a North American tournament between Major League Soccer and Liga MX clubs), leaned in to its ongoing, umbrella ‘Made To Chill’ tagline to keep supporters relaxed through the new season via a campaign called ‘Keep Your Fanxiety Chil’. The activation spans on-site and in-stadium… Continue reading Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off
Tag: Liga MX
Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
Mid May saw Bud Light launch a VR football initiative called ‘Seats Of Glory’ that offered US soccer supporters in Las Vegas an opportunity to virtually experience a game 1500 miles away. Using immersive, virtual reality technology, the beer brand procured four seats from Mexico City’s famed Estadio Azteca (a world famous football ground that is… Continue reading Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
