French football club Red Star FC continues its reputation for innovative, fan-first authenticity with the introduction of ‘Pass-Passe’ to ease entry into its Bauer stadium and enable supporters to show their allegiance to the team as well as their Covid-19 vaccine passport. The ‘Pass-Passe’ is a simple solution to reduce waiting times at stadium… Continue reading French Club Red Star Creates Simple Smartphone ‘Pass-Passe’ Hack For Fan Vaccine QR Codes
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MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
Major League Soccer (MLS) has launched its 2016 kick off ‘Stand As One’ campaign to try and raise awareness of the new season, boost existing fan support, consolidate engagement and reinforce TV viewing habits. The campaign, which launched three weeks before kick-off and will evolve throughout the 2016 season, spans TV, print, outdoor, digital… Continue reading MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
