Hyundai activated its sponsorship rights via the ‘GRAMMY Amplifer’ – a primarily philanthropic program aimed at mentoring emerging artists. The partnership between Hyundai and the Recording Academy itself is based on the online Grammy Amplifier – an online music space that not only mentors new artists, but also provides them with an opportunity to elevate their… Continue reading GRAMMY Amplifier: Hyundai & The Recording Academy Mentor Emerging Artists
Tag: Live Performance
Samsung & Personal Pumas Fan-Created Rugby Anthem
Samsung and mobile operator Personal, both sponsors of Argentina’s national rugby team, aimed to boost support for Los Pumas via a campaign that asked fans to co-create a new team anthem. The joint initiative, called ‘Todo gran equipo necesita aliento’ (‘Every great team needs encouragement’), was developed with agency P-per Argentina. It revolved around a… Continue reading Samsung & Personal Pumas Fan-Created Rugby Anthem
