To celebrate the start of the new 2019/20 season, La Liga partner Orange España created a world-first augmented reality in-stadium stunt that brought a colossal soccer superhero to life at the game between RC Celta and Real Madrid. Working with experiential innovation agency Wildbytes, the synchronised AR stunt appeared in-stadium through a custom-built app… Continue reading Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
Tag: Flyers
PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
The season-long ‘Purple Cam’ stadium seflie initiative leveraged BNP Paribas Fortis’ partnership with Belgium’s biggest football club RSC Anderlecht by giving every fan an exclusive and innovative photo-led experience within the team’s Constant Vanden Stock Stadium. ‘Purple Cam’ – which runs under the tagline ‘in a changing world, your smartphone takes control of the… Continue reading PurpleCam Stadium Selfies See Anderlecht Sponsor BNP Enhance In-Stadium (& Social) Fan Experience
