It’s all red roses, heart-shaped chocolates and Tinder, because love in is in the air. With both Emirates (via a branded plane runway stunt) and SNCF (a cut-out-and-keep newspaper ‘excuse letter’ ad) running tactical ‘Valentine’s Day’ calendar campaigns leveraging the 14 February UEFA Champions League match between Real Madrid and Paris Saint-Germain, we showcase some of our favourite sports and sponsorship amorous activations and dating campaigns.
Tactical marketing initiatives leveraging Valentine’s Day in 2018 ranged from driving engagement through stereotypical Valentine’s Day social media content (eg Eurosport’s ‘Curling Heart Target‘), to linking limited edition offers that leverage the cliches around the day (eg Umbro’s ‘Well Loved Football Boot‘ picture competition and boot giveaway and the Gold Coast Commonwealth Games 2018 ‘Love Sport‘ voucher giveaway) and even light-hearted and useful love utilities (eh Northampton Saints downloadable ‘Tom Wood Valentine’s Day Card‘)
Our Top 10 Valentine’s Day & Dating Campaigns:
1: Emirates – Real Madrid & PSG > ‘Love Is In The Air’
2: SNCF – Real Madrid & PSG > ‘L’Equipe Love Letter’
3: Umbro – Antonio > ‘Boot Love’
4: Umbro – Pepe > ‘Boot Serenade’
5: Reebok > ‘Gym Pick-up Lines’
6: FC Napoli – Tinder > ‘Milik Dates’
7: Team GB & Ralph Lauren > ‘Love Actually Valentine’s Viral’
8: Oregon Ducks – Tinder > ‘Duck Date’
9: Atlanta Hawks – Tinder > ‘Tinder Night’
10: FC Grenoble – Tinder > ‘Matchez Buky Sur Tinder’
