A September recruitment campaign from Domino’s UK titled ‘Pitch Perfect’ puts a new twist on classic football chants and includes a surprise appearance from former Domino’s employee and UEFA Euro 2022 winner and England Lioness Lucy Bronze. Created in harness with creative communications agency One Green Bean, the integrated campaign sets out to bring… Continue reading Domino’s ‘Pitch Perfect’ Adds Tasty Twist On Classic Football Chants In Lucy Bronze Fronted Recruitment Drive Campaign
Tag: Recruitment Drive
Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, the Japan Karate Federation leveraged the Games by launching a campaign to drive domestic participation. ‘Step Into The Light’ launched well ahead of the Games… Continue reading Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
